The Community Climate Guide and Response (CCGR) is a text (SMS) blasting system designed to deliver alerts and crucial advisories to the general public in times of emergency, through the two major mobile networks in the Philippines: Globe and Smart. Weather updates, DepEd advisories on suspension of classes, typhoon updates, flood and tsunami warnings, and evacuation center assignments by barangay are just some examples of critical information disseminated by the system.
The system also allows private individuals to directly text the following offices during emergency situations: the City Disaster Risk Reduction and Management Office (CDRRMO), the Bureau of Fire Protection (BFP), the Tacloban City Police Office (TCPO), and the Tacloban Rescue Unit (TACRU). Responders from these offices are mandated to call the texters within 30 seconds upon receiving their messages.
The CCGR is operational 24 hours a day, 7 days a week. Currently, it is one of the priority projects of the leadership of Tacloban City Mayor Cristina G. Romualdez.
Key features of the system include the following:
- Autoreply to inquiries based on keywords
- Centralized monitoring in emergency-related offices like CDRRMO, TCPO, BFP, TOMECO and CSWDO
- Peace and Order for Public Safety
- Feedback mechanism
- Online polls and surveys
- Automatic generation of reports to guide decision making processes, to include the following: - Complaints recurrent per week/ month
- Trends to guide program and policy review in key areas like DRR, Police, Fire and CSWDO cases, as well as other critical services of the City Government of Tacloban
The CCGR’s main advantage is that it is SMS technology-based. Messages can be sent or “blasted” to a large number of people at a time, either from a list of contacts or to all the users within a particular area at any given time. This service is called broadcasting and is used to contact residents of a local government unit to distribute news and other information to subscribers.
The system provides the following benefits:
- SMS is personal. It goes straight to the recipient’s mobile phone – directly into their hands.
- An SMS can reach the residents wherever they are.
- For a typhoon-frequented area like Tacloban City, internet or email is not always accessible especially during times of disaster.
- Text messages can easily be forwarded from one person to many others.
- Residents will have their cellphones with them most of the time. The chances that residents will receive and read a message delivered to his mobile phone is very high compared to the internet, or other forms of broadcast communication.